Sales Fundamentals That Actually Work for Startups and Solo Founders

This compact course brings together three essential sales lessons to help new entrepreneurs and solo founders lay a strong foundation for customer acquisition. You’ll start by defining your Ideal Customer Profile (ICP)—the cornerstone of any successful outreach. Then you’ll learn how to use that definition to build high-converting outreach campaigns using real data and practical messaging techniques. Finally, we’ll show you how to measure what matters, tweak your efforts based on performance, and continuously improve your results without burning out or wasting leads. By the end of this course, you'll have a step-by-step system to go from “cold outreach confusion” to a repeatable growth process—whether you're selling services, SaaS, or anything in between. 💡 Includes worksheets, message templates, and sample metrics dashboards.