Beyond the Press Release: A Modern PR Playbook for Startup Founders

Most early-stage founders think PR is all about press releases and headline-chasing. In reality, great public relations is strategic positioning—it’s about defining how you want to be seen and earning credibility through consistent, thoughtful presence in the media ecosystem. This 3-part course helps you understand and apply a smarter PR approach. You’ll learn how to craft your positioning, build meaningful relationships with journalists and creators, and finally, how to play the long game—without relying on hype cycles or superficial announcements. 🧠 Ideal for solo founders, startup marketers, and early-stage teams looking to build reputation the right way. 🔑 Course Outcome: By the end of this course, you’ll have a roadmap for founder-led PR: A strategic narrative A growing network of trusted media contacts A system to remain visible, credible, and well-positioned long before any big feature rolls in.