Getting Started with Every Door Direct Mail (EDDM®)

Getting Started with Every Door Direct Mail (EDDM®) Want to market your business to local households—with or without buying a mailing list? This free mini course teaches you how to use USPS® Every Door Direct Mail (EDDM®) to send postcards, flyers, or menus to homes in your area with minimal cost and maximum reach. You’ll learn how to use the free USPS tools to target routes by ZIP code, income level, age group, and more. Plus, for businesses looking to go even deeper with custom targeting, we’ll show you how to combine EDDM with Salesfully’s verified mailing lists to create smarter, more segmented campaigns. Whether you're a local service provider, small shop owner, or franchise marketer, this course walks you through every step—from route selection to design to measuring campaign results. By the end of this course, you’ll be able to: Understand the core benefits and mechanics of EDDM Use USPS’s route-mapping tool to target neighborhoods Decide when to add custom mailing lists for precision targeting Design, prep, and send a compliant direct mail campaign Track success with simple tools like coupons and vanity URLs 🎯 Perfect for: Local businesses, solo founders, multi-location brands, and anyone ready to try affordable, effective mail marketing. ⏱️ Time Required: ~25 minutes 💵 Starter Budget: Less than $0.20 per home