Getting the Most Out of Meta Ads

How Solo Founders and Small Teams Can Stretch Every Dollar on Facebook & Instagram You’ve got a product. You’ve got a mission. You’ve even got a few customers. Now you're thinking: "Let me try Facebook and Instagram ads to scale this thing." But soon, your budget's gone—and you're still scrolling through dashboards wondering if your campaign did anything. This micro-course is your step-by-step guide to making Meta Ads work for small teams and solo founders. No agencies. No fluff. Just the real strategy behind running profitable campaigns with small budgets. You’ll learn: How Meta’s ad engine really works What to do (and not do) when you only have $100 to test Why you should forget “vanity metrics” and focus on business results How to write, design, and structure ads that convert The exact time to scale, pause, or duplicate a winning campaign Retargeting strategies that punch way above their cost What ad pros know about offline conversion tracking that most founders miss By the end, you’ll go from “guess-and-boost” to running efficient, structured Meta campaigns that fuel real growth.