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I honestly hit a wall last week. We've been debating whether to build an in-house DSP or keep relying on third-party tools, and it's been eating up my brain. I was already feeling the pressure from other projects, and then this just added another layer. Started skipping dinners just to stay on calls with devs and strategy folks. My back’s been acting up from the long hours too. I just wish the decision didn’t feel so overwhelming.
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I’ve totally been there. We made the jump to developing our own DSP about a year ago, and the process felt like standing at the edge of a cliff at first. But honestly, understanding the trade-offs and gaining more transparency was a game-changer. I found this super helpful when we were weighing the pros and cons: https://geomotiv.com/industries/adtech/dsp/. It lays out how having your own platform really gives you control over optimization, data access, and campaign strategy.
I’ve noticed when I start obsessing over technical decisions, it’s usually a sign I haven’t stepped away in a while. It’s easy to forget how much our bodies absorb that constant state of decision-making. I try to reset with a bit of movement or just by unplugging—even if it’s just walking around the block. It’s like letting your brain breathe. Long-term stress really sneaks in when you’re sitting with too many unknowns too often.