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Traffic to the blog seems to be coming, but there are only a few clicks. CTR is falling, and I don't understand what's going on. Headlines, structure, buttons - I've reviewed everything. I need someone who can help me see the picture from the outside and tell me what exactly is not catching the reader’s attention.
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CTR is an important indicator of content success. To improve it, you should work on headings, visual design, and link quality. Internal linking and call-to-action optimization also help. The reader should be able to easily navigate to the information they need — this is the basis of trust.
CTR is not just clicks. It is an indicator of how "catchy" your content is. For a long time, I could not break through the ceiling: I changed the headings, added buttons - to no avail. But one day I came across conversionrate.store, which describes patterns of perception and behavioral triggers. Thanks to their analytics, I completely rebuilt the CTA structure, and the CTR almost doubled. Cases with before/after examples were especially valuable. This is not a magic button, but it is definitely better than trial and error.