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We're diving into one of the most powerful — yet often overlooked — tools for small business growth: local SEO. As consumer behavior shifts more toward mobile and map-based searches, being visible locally has never been more important.
Recent studies show that 76% of people who search for something nearby on their smartphone visit a business within a day, and 28% of those searches result in a purchase. That’s huge potential for local businesses — if they know how to tap into it.
In this episode, we'll explore how optimizing your Google Business Profile, collecting local reviews, and building location-specific content can dramatically boost both foot traffic and customer trust.
Whether you're a café owner in Melbourne or a boutique in Vienna, this episode will help you discover how local SEO can become your competitive edge in 2025.
Talking about my experience, last year I decided to try improving our boutique’s local presence after noticing that most new customers were coming from phone searches. I reached out to an SEO consultant who guided me on creating content focused on our city and local events. Collecting reviews and updating our Google Business Profile consistently has helped us appear higher in local searches, and I’ve noticed more people walking in after finding us online. It’s really great how small changes like these can build trust and draw in customers who otherwise might never have discovered the store.
SEO is here to stay so to say since it is a useful tool to help businesses have their products easily found on search by consumers.Without SEO, it will take forever for one to locate products on the internet. That is why using key words that are directly related to the product is so important and the keys to do that are already there for all to use, e.g Keyword finder from Google etc.
SEO can genuinely make a difference for a struggling website, but it’s not a magic fix. Often, improving site structure, optimizing content for relevant keywords, and building quality backlinks can gradually recover traffic and engagement.
Hey, been there with a dead site that felt like a zombie on life support. But don’t pull the plug just yet. A strategic SEO reboot can breathe serious life into it. Learn how proper technical fixes, keyword-focused content, and smart link-building can shift your entire visibility game. Start with a deep audit to uncover hidden issues like crawl errors, bloated code, or irrelevant keywords. Then revamp your content with user intent in mind—not just stuffing phrases. Local SEO can be a goldmine too if you serve specific regions. Add some patience to the mix, and you’ll likely see traction within 3–6 months.
I realized how crucial a Google Business profile can be, especially if there is competition in the city. And later I started to understand different ways of promotion, such as niche edit links vs guest posts, and this really affects how quickly a site is pulled up in search. It turned out that even a few good local mentions can give a boost to traffic.
That’s so true — local SEO is a game changer, especially when competition is tight in your area. Optimizing your Google Business Profile is just the beginning. Once that’s in place, strategies like acquiring local backlinks through niche edits or guest posts can take visibility to the next level. I’ve seen that even a handful of contextually placed links from regionally relevant sites or directories can noticeably improve rankings for local keywords.