BUY ON AMAZON
 
A Beginner's Guide to Tribal Marketing: Go beyond demographics and connect with new customers based on their shared interests.
 
Our Need to Be Tribal explores the inherent human desire to connect with others who share similar backgrounds, stories, interests, fears, and experiences. While this tribal instinct can sometimes lead to division, it doesn’t have to be destructive. Instead, it can serve as a foundation for building strength and resilience, especially in times of need. By leaning on those who understand us best, we can forge bonds that lead to the creation of cities, empires, businesses, and thriving organizations.
For those of us working to create connections—whether through businesses or community-building initiatives—it is crucial to understand what our audiences truly need and desire. This understanding enables us to act as conduits, fostering deeper relationships between individuals and their larger communities.
 
A Beginner’s Guide to Tribal Marketing is a concise, practical resource that introduces the fundamentals of social and community-based marketing. Designed for small business owners and marketers, this book goes beyond demographics, showing how to reach customers by tapping into their shared interests. Welcome to the new era of marketing: Tribal Marketing.