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Customer Journeys: Why every Startup needs a Customer Advisory Board.
 
What happens when you truly listen to your customers? What happens when you build a customer-centric startup—one that’s deeply connected to the people whose lives are impacted by your products and services? You don’t just create a better product; you build a stronger, more profitable business with loyal customers and a resilient brand.
 
Many entrepreneurs understand, at least subconsciously, the importance of customer feedback. They recognize the potential of a Customer Advisory Board (CAB) to shape products and services that align with customer needs. Yet, countless startups fail to create the systems and structures necessary to harness this feedback in meaningful ways.
 
In this book, I explore the vital but often overlooked role of a Customer Advisory Board in the growth and development of a startup.
 
Through practical advice and actionable insights, you’ll learn:
What a Customer Advisory Board (CAB) really is.
Why your business needs one.
How to choose the right people for your CAB.
Strategies for fostering impactful conversations with your board.
Ways to leverage CAB feedback to drive innovation and growth.
Creative methods to reward your CAB and tighten the feedback loop.
And much more!
 
Whether you’re launching your first startup or scaling a growing business, this book will help you build a customer-centric culture that drives long-term success.