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THE ART OF THE CROSS-SALE: Learn how to grow your Insurance Agency through cross-selling and up-selling 
 
 
The Art of the Cross-Sale is another impactful insurance sales guide by Gathoni Njenga, the author of Prospecting by the Numbers. Drawing from her decades of experience founding and running her own insurance agency, Njenga shares invaluable strategies to help you strengthen and expand your existing book of business. Whether you’re a seasoned professional aiming to boost growth or an industry newcomer ready to launch your career, this book will serve as a trusted companion.
 
Within its pages, you’ll learn how to:
Leverage your current resources to increase sales and revenue.
Retain clients longer and enhance customer loyalty.
Deliver exceptional customer experiences that set you apart.
Implement practical systems to support and scale your agency’s goals.
Elevate the overall value of your business.
Develop winning habits that yield consistent success.
Use structured sales scripts to improve your outcomes.
Move beyond periods of slow growth by embracing the big picture—and never giving up.