From Campaign Idea to Creative Execution: Co-Creating Ads with AI

Summary:

AI tools like ACAI are enabling small businesses to generate polished ad creative without design teams.

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In today’s advertising environment, AI‑assisted ad production is no longer theoretical—it’s empirical. ACAI (AI Co‑Creation for Advertising and Inspiration) enables small teams and solo founders to design polished video and display ads without hiring a full creative department.

The AI‑powered ad workflow

Start with a prompts structure that embodies your brand values, tone, and target audience. ACAI’s multimodal interface combines text and visual inputs to guide users through crafting ad briefs aligned with brand guidelines. According to research published on arXiv, this structure enhances user agency and improves final outputs.

In a study of 16 participants from London-based SMEs, 100% reported that structured prompts improved brand alignment and creative relevance.

Ad production steps:

1. Prompt drafting: Define benefits, tone, and target demographic

2. First draft generation: Textual drafts from ACAI

3. Brand feedback loop: Iterative tone, asset, and CTA refinement

4. Final execution: Generate display or video content using integrated tools

Metric	Result
User control	↑ 85%
Prompt iterations	↓ 35%
Brand alignment	↑ 90%

Integrating video and dynamic visuals

AI design platforms like AdCreative.ai and Creatify.ai help translate prompts into scroll-stopping creatives. These tools often include ad performance scoring based on predicted click-through rates and engagement metrics.

“Generate conversion‑focused ad creatives … up to 14× better conversion” – AdCreative.ai

Another option, Arcads.ai, turns structured inputs into short video ads, while TopView AI specializes in brief formats optimized for Instagram Reels and TikTok.

Expert insight

Marketing professor Adrien Baranes notes:

“Structured inputs enhance user agency and control while improving AI outputs by facilitating better brand alignment.” (arXiv study)

Real-world case

A Shopify store founder posted on Reddit’s Side Hustle forum about using ACAI prompts combined with Creatify to build 10 UGC-style videos in under an hour. The result? A 2.3× CTR increase in under 7 days.

Stage	Tool	Benefit
Prompt design	ACAI	Brand-aligned ad brief
Asset generation	AdCreative.ai	Conversion‑optimized visuals
Video production	Creatify.ai / Arcads.ai	Scroll‑friendly video ads

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