We're diving into one of the most powerful — yet often overlooked — tools for small business growth: local SEO. As consumer behavior shifts more toward mobile and map-based searches, being visible locally has never been more important.
Recent studies show that 76% of people who search for something nearby on their smartphone visit a business within a day, and 28% of those searches result in a purchase. That’s huge potential for local businesses — if they know how to tap into it.
In this episode, we'll explore how optimizing your Google Business Profile, collecting local reviews, and building location-specific content can dramatically boost both foot traffic and customer trust.
Whether you're a café owner in Melbourne or a boutique in Vienna, this episode will help you discover how local SEO can become your competitive edge in 2025.