Most B2B marketers know they should be doing more with video. They talk about it in planning meetings. They add it to the roadmap. And then — because writing a blog post is faster, because video feels expensive, because nobody wants to be on camera — the roadmap item quietly slides into next quarter. Again. Meanwhile the data from 2026 is building a case that is getting increasingly hard to ignore. According to Vidico's B2B Video Marketing Statistics 2026, 91% of businesses now use video as a...

How Amy Howe’s leadership shaped FanDuel and what her departure means for the sports betting giant Amy Howe’s exit as CEO of FanDuel marks a significant moment in the sports betting industry. After just over two years at the helm, she steps down with a $10 million severance package, leaving behind a company valued at $21 billion. This departure comes amid a challenging time for the broader sports betting market, with FanDuel’s parent company Flutter Entertainment PLC a 22% drop in stock value...

There is a silent tax on almost every B2B sales operation. It does not appear on a budget line. It does not show up in a quarterly review. And the people paying it — the reps grinding through call lists, the founders wondering why conversion rates will not move, the sales leaders watching pipeline stall at the same stages quarter after quarter — often attribute it to the wrong cause. The tax is wasted targeting. And it is collected every time your sales team pursues an account that was never...