How to analyze Facebook ad performance
It is super important for any small business owner looking for new customers to look into Facebook Advertising. With billions of active global users, Facebook cannot be ignored as a means to get your message out to a large audience. Also, when executed correctly, Facebook offers a far less expensive platform compared to Google or Bing. It is advisable for any small business owner to invest some resources into running Facebook ads.
That said, a key feature to help run successful Facebook ads is " Page Insights". This tools helps advertisers access a detailed after action report on their campaigns. Users get data on ad performance, key metrics, ad spend, etc. This feature may, at first seem intimidating but can be a great resource when used correctly.
How to Get Page Insights
1.Click sections on the left
2. Click Insights at the top of your Page
Ways to make sense of your data
An important step to helping get the most out of your Facebook advertising is choosing which metrics to compare. You will want to compare these metrics between various campaigns to make improvements and see which ones work best for your type of business.
For example, if you ran a video views objective campaign, your desired outcome may be to get as many people as possible to watch your video at the lowest price. The metric you'd care about most would be cost per 3-second video view.
Or if you ran a conversions campaign, you might want to get as many people to install your app or buy a product on your website as possible for the lowest price. The metric you'd care about most would be cost per app install or cost per conversion.
The value of each metric may vary greatly based on the reach of your campaign, so it's important to build your comparison metrics from similar size campaigns.
What was the outcome you were trying to achieve with your campaign?