Social media marketing, when executed properly, can be an indispensable part of any company's marketing strategy. Whether you are just starting out or a well-established company, the ability to connect with a defined audience can help drive real growth, add to the bottom line and fortify customer relationships.
Although there are various confusing sources of information out there when it comes to social media marketing, it is essential, more beneficial for one to focus on a few key fundamentals to help win at social media marketing. Here, we’ll review three key ways that successful organizations apply social media plans for the best results and profit.
1. Define and find your audience.
A well-defined audience is a key to any marketing operation. Social media sites such as Facebook make it quite easy for one ( with a well-established customer profile) to find and connect with folks who are demographically positioned to buy your products and/or services.
Use your internal customer profile to help curate your marketing campaigns to connect with your audience.
2. Produce relevant content.
This is key when it comes to social media marketing. Your unique audience is truly unique, in the sense that they have specific things they care about. Marketers will mostly respond to posts about , we,, marketing and sales.
Create content that specifically speak to your audience and ask for participation.
3. Encourage feedback
Once you have created a relevant, effective marketing campaign, built on key elements meant to peak the interest of your well-defined audience, you are ready for the next element to social media marketing success. You want to build your messaging and overall campaign(s) to encourage feedback.
Create landing pages and customer surveys to allow your current, past and future customers to provide free form feedback. Use this feedback to improve your marketing strategy.