top of page

Reach out to small business owners like you: Advertising solutions for small business owners

Salesfully has over 30,000 users worldwide. We offer advertising solutions for small businesses. 

Building Trust at Work Requires More Than Good Intentions

How Transparent Leadership and Inclusive Communication Lay the Groundwork for a Psychologically Safe Team

psychological safety

Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?

Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.


Why Psychological Safety Isn't a Buzzword—It's a Benchmark


When Google’s now-famous Project Aristotle identified psychological safety as the most critical element of high-performing teams, many managers took notice—but few understood how to consistently build trust in practice. Psychological safety isn’t about coddling employees or dodging conflict. It’s about creating an environment where team members feel safe to speak up, admit mistakes, ask questions, and take risks without fear of embarrassment or punishment.


According to a McKinsey report, teams that report high levels of psychological safety are 27% more likely to report strong team performance and 76% more engaged in their work.


So what does this mean for you, the manager? You don’t have to be a therapist, but you do need to be a trustworthy, transparent, and emotionally consistent leader.


ree

Step One: Communicate Transparently—Especially When Things Go Wrong


When there’s a problem, your team doesn’t need a corporate monologue. They need honesty.


Whether you’re facing layoffs, a budget shortfall, or a failed product launch, telling your team the truth—early and often—builds credibility. According to Harvard Business Review, being upfront about uncertainty can increase trust by up to 30%.


A simple framework to use:


  • State what you know

  • Explain what you’re doing

  • Acknowledge what’s still unclear

  • Invite questions


This kind of radical candor sends a clear message: I respect you enough to tell you the truth.


“Trust is built in very small moments.”— Brené Brown, researcher and author of Dare to Lead


Step Two: Align Words with Actions, Always


Saying you support work-life balance means nothing if you Slack people at 10 p.m.

Psychological safety is earned through consistency, not charisma. Amy Edmondson, the Harvard professor who coined the term, points out that the gap between stated values and observed behavior is where trust erodes.


Make your values visible in how you:


  • Give credit during team meetings

  • Protect team members from public criticism

  • Hold yourself accountable in front of others

  • Respect boundaries—yours and theirs


ree

Step Three: Design Inclusive Spaces Where People Are Heard


Inclusive doesn’t mean polite. It means everyone participates, every voice matters, and feedback flows in every direction.


One way to start is by using structured inclusion tactics:


  • “Let’s go around the room” moments for meetings

  • Slack check-ins that ask, “What’s one thing you’re unsure about?”

  • Anonymous Q&A channels


A 2023 study by Gartner showed that teams with inclusive leaders are 35% more likely to outperform their peers.


And yes—this includes you inviting critique. Try this:

“What’s one thing I could be doing better as your manager?”

This doesn’t weaken your authority. It strengthens your humanity.

ree

Sample Scenarios and Scripts


Scenario: A team member misses a deadline


Instead of: “Why didn’t you get this done?”

Try: “What got in the way this time? How can I help you move forward next time?”


Scenario: Someone dominates every meeting


Instead of: “Let’s move on”

Try: “Let’s pause here—I’d love to hear from folks who haven’t spoken yet.”


Scenario: You made a mistake


Instead of: [silence]

Try: “I dropped the ball on this, and that likely impacted your work. Thanks for rolling with it—I’ll do better.”


Final Thoughts


Psychological safety isn’t an HR initiative. It’s a managerial practice—and it starts with you.


Building trust means being clear, candid, and consistent—especially when things get messy. The reward isn’t just a happier team. It’s a more innovative, resilient, and high-performing one.





Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?

Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.


Don't stop there! Create your free Salesfully account today and gain instant access to premium sales data and essential resources to fuel your startup journey.



Comments


Featured

Try Salesfully for free

bottom of page