Copy of Cold Outreach That Works

A Practical Guide for Consultants, Insurance Agents, and Brokers

Building a high-quality sales contact list is essential for startups and B2B marketers aiming to reach their target audience effectively. Salesfully offers a comprehensive platform to streamline this process, providing access to over 150 million U.S. consumer and business records.

Step 1: Define Your Ideal Customer Profile (ICP)

Before diving into list building, it's crucial to identify your Ideal Customer Profile (ICP). This includes firmographics such as industry, company size, revenue, and geographic location. Understanding your ICP ensures that your outreach efforts are targeted and relevant.

According to Cognism, a well-defined ICP is the foundation of effective lead generation.

Step 2: Utilize Salesfully's Advanced Filtering

Salesfully's platform allows users to filter leads based on various criteria, including:

• Industry

• Company size

• Geographic location

• Annual revenue

• Job titles

These filters help in narrowing down the vast database to a list that closely matches your ICP.

Step 3: Export and Organize Your Lead List

Once you've applied the necessary filters, Salesfully enables you to export the curated list. The exported data typically includes:

• Full names

• Email addresses

• Phone numbers

• Company details

Organize this data in your CRM or a spreadsheet, tagging each contact based on relevance and priority.

Step 4: Implement a Lead Scoring System

Not all leads are created equal. Implementing a lead scoring system helps prioritize contacts based on factors such as:

• Engagement level

• Company size

• Purchase intent

This ensures that your sales team focuses on leads with the highest potential for conversion.

Step 5: Regularly Update and Cleanse Your List

Data decay is a common issue in lead generation. Regularly updating and cleansing your contact list ensures that your outreach efforts remain effective. Salesfully provides tools to help maintain data accuracy over time.