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How to Structure Governance Policies Before Raising Venture Capital

Why early-stage companies must design a governance framework that protects investors, leaders, and long-term growth


corporate governance

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The Case for Early Governance


In the world of startups, momentum often takes priority over structure. Founders rush to secure funding, build product-market fit, and scale operations. Yet, one of the most critical decisions a startup can make is often left as an afterthought: establishing a corporate governance framework.


Corporate governance is the system of rules, practices, and processes that direct a company. According to the OECD Principles of Corporate Governance, it is the mechanism that ensures accountability, fairness, and transparency in a company’s relationship with all stakeholders—shareholders, employees, customers, and society at large.


Good governance does not restrict innovation; it safeguards it. Without a framework, startups risk chaos, legal disputes, and reputational collapse. The case of Theranos is a reminder of what happens when governance is compromised. With a board filled largely with political figures rather than healthcare experts, the company lacked the critical oversight needed for scientific accountability, leading to one of the most notorious corporate frauds in Silicon Valley history.


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The Cost of Governance Shortcuts


Startups are under constant pressure to scale quickly, win investors, and deliver results. But that urgency often leads to skipping essential controls — a mistake many believe is reserved for big incumbents. The recent $108 million lawsuit against Uncle Nearest proves that even celebrated brands are not immune when governance fails.


Uncle Nearest, once hailed as a rising icon in the whiskey world, is now under fire. Its primary lender, Farm Credit Mid-America, accuses the company and its leadership of misuse of funds, inflated collateral values, and violations of loan covenants.


This case escalated further when Farm Credit requested that a court appoint a receiver to take over operations — effectively sidelining the founders (Axios report on court receivership).



Key Elements of a Governance Framework


A well-designed framework typically includes:


  • Board of Directors – A governing body that sets strategy, provides oversight, and protects shareholder interests.

  • Shareholder Rights – Mechanisms that ensure transparency and equitable treatment.

  • Risk Management – Systems that identify and mitigate risks in finance, operations, and compliance.

  • Ethical Standards – Codes of conduct and compliance systems to prevent fraud or misconduct.

  • Accountability Mechanisms – Auditing, reporting, and independent checks on management.


According to PwC’s 2023 Governance Insights Center, over 50% of investors cite board quality as their most important factor when deciding whether to invest. This underscores how governance is not merely a formality but a direct influence on capital flow.



The Board: Not a Rubber Stamp


Perhaps the most critical element is the board of directors. When a board merely rubber-stamps decisions, that's a red flag — especially once external capital enters the picture.


In the Uncle Nearest case, Farm Credit’s lawsuit alleges several governance failures, including overstating barrel inventory values by approximately $21 million, breaching loan agreements with unrelated property purchases, and transferring future revenue streams without disclosure (McObserver breakdown of the lawsuit claims).


One judge even remarked to company leadership: “You’re out over your skis”, highlighting how aggressive borrowing practices outpaced financial reality (Taste Select Repeat analysis of the case).


Negative Outcomes of Weak Governance


When governance is weak, consequences ripple quickly:


  • Loss of investor confidence — Deals dry up when investors see unchecked financial risk

  • Legal exposure — Lenders may sue, seek receivership, or call defaults

  • Operational disruption — A court-appointed receiver can freeze leadership decisions

  • Reputational damage — Brand equity erodes when public allegations surface

  • Value erosion — Collateral loses value if sold, pledged, or misused


For Uncle Nearest, what began as a celebrated brand story is now in danger of being dismantled in court.



Real-World Cautionary Tales


  • Theranos — A board dominated by political figures lacked scientific oversight, enabling false claims about medical technology.


  • Frank (education platform) — Aggressive scaling with little compliance oversight led to collapse when investors discovered discrepancies.


  • Uncle Nearest (whiskey brand) — Alleged financial mismanagement, overstatement of assets, and board oversight failures have triggered a high-profile lawsuit and potential receivership.


What Founders Should Do Differently


To avoid governance disasters:


  1. Recruit independent, domain-savvy board members — not just friends or figureheads

  2. Define clear financial oversight rules — covenants, thresholds, veto powers

  3. Implement internal controls early — regular audits, segregation of duties

  4. Document transactions transparently — collateral, properties, acquisitions

  5. Hold leadership accountable — independent committees and audit reviews

  6. Maintain transparent lender relations — no surprises in financial disclosures

  7. Plan for stress scenarios — downturns, loan defaults, collateral devaluation



Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?

Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.


Don't stop there! Create your free Salesfully account today and gain instant access to premium sales data and essential resources to fuel your startup journey.



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