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How "How It's Made" Videos Drive Brand Engagement

Taking customers behind the scenes of your product's creation can spark curiosity and boost sales.

How It's Made videos

Ever wondered what makes people stop scrolling and start watching? "How It's Made" videos have the magical formula.

By letting customers peek behind the curtain, brands can transform mundane products into fascinating stories. Let’s unpack how these videos can ramp up your brand’s online visibility and, more importantly, drive sales.


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The Allure of "How It's Made" Videos

There's something irresistibly captivating about watching a product come to life. Whether it’s the precision of a master craftsman or the hum of high-tech machinery, "How It's Made" videos tap into our innate curiosity. And here's the kicker: they’re not just for nerds. These videos can make any product—from artisanal cheese to cutting-edge tech—seem intriguing.

"Brands that use video marketing grow revenue 49% faster than non-video users" - HubSpot .

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Case Study: Blendtec

Remember the “Will It Blend?” series by Blendtec? These videos didn't just show how blenders were made; they demonstrated the product's power by blending everything from iPhones to marbles. The result? A viral sensation that put Blendtec on the map and significantly boosted their sales .

Why It Works

  1. Authenticity: In an age of polished marketing, a raw, unfiltered look at your product's creation feels refreshing. It builds trust and showcases your brand’s transparency.

  2. Engagement: Videos are inherently more engaging than text or images. They capture attention and keep viewers hooked longer.

  3. Shareability: People love sharing cool stuff. If your video is interesting, funny, or awe-inspiring, it’s more likely to be shared, expanding your reach exponentially.

"Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text" - Insivia .

Creating Your "How It's Made" Video

  1. Identify Key Processes: Focus on the most interesting parts of your production process. This could be anything from hand-crafted details to state-of-the-art technology.

  2. Tell a Story: Don’t just show steps; tell a story. Introduce the people behind the product, highlight challenges, and showcase the final result.

  3. Keep It Short and Sweet: Attention spans are short. Aim for 2-5 minutes to keep viewers engaged without overwhelming them.

Case Study: Ben & Jerry's

Ben & Jerry's ice cream has a loyal following, and their "How It's Made" videos only add to the charm. By showcasing the fun, quirky process behind their flavors, they’ve created content that is as delightful as the product itself.

These videos have not only entertained but also educated their audience about their commitment to quality and sustainability.

Benefits Beyond Visibility

  • Enhanced SEO: Videos can improve your website’s SEO, making it easier for customers to find you. Google loves video content, and so do searchers.

  • Increased Conversion Rates: Viewers who watch product videos are more likely to make a purchase. It’s the next best thing to seeing the product in person.

  • Customer Loyalty: Sharing your process makes customers feel like insiders. This can build a stronger emotional connection and foster loyalty.

"Landing pages with videos can increase conversions by 80%" - Unbounce .

"How It's Made" videos are more than just eye candy; they’re powerful tools for building brand visibility, engagement, and sales. By inviting customers into your world, you not only satisfy their curiosity but also create lasting connections. Ready to get started? Lights, camera, action!



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