Marketing to Dentists: How to Use Specialty B2B Data for High-Ticket Outreach

Support
Jun 7
3 min read

Key Points:

Use Salesfully's SIC/NAICS filters to build targeted dental practice lists
Segment by location and practice size with precision data tools
Power your outreach with verified dentist leads from Salesfully

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Dental practices represent a lucrative yet challenging market for B2B marketers aiming to promote high-ticket services such as medical software, commercial real estate, or financial consulting. The key to successful engagement lies in leveraging specialized data and targeted strategies to reach the right decision-makers within these practices.

Identifying Dental Practices Using Industry Codes

To effectively target dental offices, it's essential to utilize standardized industry classification systems. The North American Industry Classification System (NAICS) code 621210 specifically identifies “Offices of Dentists,” encompassing general and specialized dental practices. Similarly, the Standard Industrial Classification (SIC) code 8021 covers “Offices and Clinics of Dentists,” providing another layer for precise targeting.

Segmenting by Practice Size and Location

Understanding the size and location of dental practices allows for more tailored marketing approaches. For instance, urban dental offices often operate in spaces ranging from 1,100 to 1,600 square feet, while suburban practices may require larger facilities. This information can inform the promotion of services like commercial real estate or office equipment.

Geographic targeting further refines outreach. Utilizing geolocation and local search campaigns enables businesses to connect with dental practices in specific areas, enhancing the relevance and effectiveness of marketing efforts.

📈 According to the ADA, there are over 208,000 active dentists in the U.S., with more than 90% working in private practice.

Crafting Effective Outreach Strategies

Once the target audience is identified, developing compelling messaging is crucial. Highlighting how a product or service addresses the unique challenges faced by dental practices can increase engagement.

For example, emphasizing the efficiency gains from a new practice management software or the financial benefits of specialized consulting services can resonate with dental professionals.

Selecting the appropriate communication channels is equally important. Email campaigns, personalized direct mail, and targeted digital advertising can all play roles in reaching dental practices effectively. Platforms like Facebook offer hyper-targeting capabilities, allowing ads to be shown to specific demographics and locations.

By employing these codes, marketers can access comprehensive databases to build targeted lists of dental practices, ensuring outreach efforts are directed toward the most relevant prospects.

Utilizing Specialized Lead Generation Services

Several services provide access to curated lists of dental practices, segmented by various criteria such as location, practice size, and specialty. For instance, Exact Data offers mailing lists categorized under SIC code 8021, enabling marketers to connect with dental professionals through multiple channels.

Engaging with lead generation experts who specialize in the dental industry can also enhance outreach efforts. These professionals understand the nuances of the market and can assist in crafting messages that resonate with dental practitioners. A good example is the firm MarketReach, which specializes in B2B campaigns for dental suppliers.

Marketing high-ticket B2B services to dental practices requires a strategic approach grounded in precise data and targeted outreach. By leveraging industry codes, segmenting by practice characteristics, and employing specialized lead generation services, businesses can effectively connect with dental professionals and present solutions that meet their specific needs.

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