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Meta’s Smart Glasses Could Soon Recognize Faces
- Anne Thompson
- 2 hours ago
- 2 min read
A new feature called “Name Tag” could identify people in real time, raising privacy concerns
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Meta is reportedly considering adding facial recognition technology to its smart glasses. The feature is internally called the Meta Name Tag feature. It would allow the glasses to identify people in real time using their faces.
According to the New York Times, Meta is still deciding how the feature would work. The company is looking at limiting it to people in your contacts or those with public profiles. It has also acknowledged that the technology comes with safety and privacy risks.
How the feature could work
The idea is simple. When someone wearing the glasses looks at another person, the system could scan the face and match it to available data. This could include social media profiles or saved contacts.
This would be built into augmented reality glasses, which already allow users to take photos, record video, and access basic AI features. Meta believes this could help people remember names, recognize business contacts, or identify people they know in crowded places.
Why there are privacy concerns
The biggest concern is loss of anonymity. Today, a person can move through public spaces without being identified by strangers. With wearable AI surveillance, that may change.
Privacy groups have warned that facial recognition can be misused for tracking people without their consent. The risks include stalking, harassment, and data misuse. These concerns are explained in detail in this facial recognition privacy overview. There are also concerns about accuracy. Facial recognition systems have been known to make mistakes, especially with certain groups of people.
Meta has faced this issue before
Meta previously used facial recognition on Facebook to suggest photo tags. The company later shut down that system after regulatory pressure and public criticism. Because of this history, experts say the company will face strong scrutiny if it moves forward with this new feature.
What happens next
Meta has not officially confirmed when or if the feature will be released. The company is still evaluating how it would be activated and what limits would be placed on its use.
Regulators, privacy advocates, and consumers will likely play a major role in determining whether this technology becomes widely available.
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