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Social Media as the New Search Engine

How TikTok and Instagram are Changing Online Research


TikTok research

The Rise of Hashtag Research: TikTok and Instagram's Takeover

Who knew that the phrase "Let me TikTok that" would become a thing? Yet, here we are, in an era where TikTok and Instagram aren't just for scrolling through cat videos or drooling over food pics (though, let's be honest, we all love that). They're fast becoming our go-to search engines, reshaping how we discover and digest information.





60% of Gen Z users prefer TikTok and Instagram for search over traditional search engines (Source: Business Insider)


Now, why is this switch happening? The answer is simple: it's quick, visual, and personal. And, let's face it, we're all a bit lazy. Why read through a lengthy article when a 15-second video can give us the gist?


How TikTok and Instagram are Rewriting the Search Game

TikTok and Instagram are not just about entertainment anymore. They've morphed into powerful tools for finding information, from DIY hacks to the latest in tech. The hashtag has become mightier than the keyword. Searching #MealPrep on Instagram can give you hundreds of meal ideas, and a TikTok tutorial can solve your tech woes faster than a Google search.


The Human Touch in Digital Search

What sets TikTok and Instagram apart in the search game? It's the human element. Unlike the impersonal results of a search engine, these platforms offer a face, a voice, and a personality behind each piece of information. It's like asking a friend for advice, but this friend has millions of followers and knows everything about the latest trends.


The SEO Shift: Adapting to Social Search

For businesses and content creators, this shift is monumental. SEO is no longer just about Google rankings. It's about crafting content that's shareable and 'hashtaggable' on these social platforms. The art of hashtagging has become as crucial as keyword optimization once was.


Navigating the Future of Search

As we embrace this new era of digital discovery, it's exciting to think about what's next. Will TikTok and Instagram keep dominating, or will another platform rise? One thing's for sure: the way we search is evolving, and it's more social, visual, and instant than ever before.


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