Cold-texting can be a highly effective sales strategy, but it's important to approach it in the right way. Here are some tips on how to avoid common mistakes and build successful relationships with your sales prospects.
Cold-texting - the act of reaching out to potential customers via text message or other messaging apps - can be a highly effective sales strategy.
According to a study by Velocify, companies that respond to leads within five minutes are 100 times more likely to make contact with the prospect than those who respond within 30 minutes.
However, when done incorrectly, cold-texting can come across as pushy, intrusive, and even offensive. So, how can you approach sales prospects in a way that builds successful relationships and avoids common mistakes?
Personalize your message: One of the biggest mistakes that salespeople make when cold-texting is sending a generic message that feels impersonal. Instead, take the time to personalize your message by including the prospect's name and referencing specific details about their business or industry. According to a study by Aberdeen Group, personalized emails have an average click-through rate of 14%, compared to just 1% for generic emails.
Be concise and clear: When reaching out to sales prospects, it's important to be concise and clear in your message. Avoid using jargon or industry-specific language that may confuse or alienate the prospect. According to a study by Boomerang, emails that are between 50 and 125 words long have the highest response rates.
Provide value: Instead of simply pushing your product or service, focus on providing value to the prospect. This could mean sharing relevant industry news or insights, offering helpful tips or resources, or even offering a free trial or demo of your product. According to a study by Salesforce, 86% of buyers are willing to pay more for a great customer experience.
Respect their time: Finally, it's important to respect the prospect's time and avoid bombarding them with messages. Send a polite follow-up message if you don't receive a response, but avoid sending multiple messages in a short period of time. According to a study by Outreach, the optimal number of follow-up messages is between five and seven.
In conclusion, cold-texting can be a highly effective sales strategy, but it's important to approach it in the right way. By personalizing your message, being concise and clear, providing value, and respecting the prospect's time, you can build successful relationships with your sales prospects and avoid common mistakes that may alienate them. With the right approach, cold-texting can be a powerful tool for driving sales and growing your business.