Consumer leads provides a list of individuals and families along with contact information to reach out to them for marketing. A typical consumer lead comes with the name of the consumer, phone numbers, mailing address, email address ( if available), ethnicity, Credit rating, etc.
Business or B2B leads
Business leads provide details about various companies and organizations. Business leads come with Industry or category or organization, Full name and position of principal eg. CEO, Owner, President, etc. Business leads also have Mailing addresses, Phone numbers, email addresses, Number of employees, years in business, etc.