Founders need to stop chasing narrative management and start learning the harder, more useful skill of turning a struggling business around. There is a certain kind of startup advice that sounds clever until you sit with it for more than five seconds. One version goes like this: if your company is struggling, sell it for a token amount, call it an exit, clean up the story, and move on. That way, when the dust settles, you get to say you have had an acquisition. Maybe even several. Maybe it...

Why better prospecting, better data, and a better first call can lead to more life insurance appointments In life insurance sales, the first win is not the policy. It is not the application, the underwriting conversation, or the close. The first win is much smaller and much more important: getting someone to agree to meet with you. That point gets lost all the time. Too many agents approach prospecting as if the phone call itself has to do all the work. They try to create urgency, explain the...

When buyers won’t accept being told what to do, your job changes: shift from power to purpose, from pitch to partner. Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI? Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success , designed to help you attract new customers efficiently and affordably. In today’s small-business sales world, traditional authority-based selling is losing ground. As the Association of...