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Adapting Your Sales Strategy for the Post-COVID World: Changes You Need to Know.

The COVID-19 pandemic has disrupted many aspects of business, including the best time to make sales calls. Here's what businesses need to know about how COVID has changed the optimal time for sales calls, with statistical data to support the main points.

The COVID-19 pandemic has had a significant impact on businesses around the world, changing the way they operate and interact with customers. One aspect of business that has been particularly affected is the best time to make sales calls.

Here's how COVID has changed the optimal time for sales calls:

Work-from-home: With many employees working from home, the traditional 9-to-5 workday has become less relevant. This means that the best time to make sales calls may no longer be during traditional working hours.

Digital communication: The pandemic has accelerated the shift to digital communication, with more people relying on email, video conferencing, and other digital channels for communication. This means that sales calls may be less effective than digital communication channels.

Customer behavior: The pandemic has also changed customer behavior, with many people prioritizing safety and social distancing over in-person meetings. This means that businesses may need to adapt their sales approach to meet the changing needs of their customers.

According to a study by, the best time to make sales calls has shifted from midday to early morning or late afternoon, with more people taking calls outside of traditional working hours. Additionally, the study found that digital communication channels, such as email and video conferencing, have become more effective than sales calls in the current environment.

In conclusion, the COVID-19 pandemic has changed the optimal time for sales calls, as well as the overall sales approach that businesses need to take. By adapting to the changing needs of customers and leveraging digital communication channels, businesses can continue to make effective sales and thrive in today's challenging environment. With the right approach and dedication to meeting the needs of customers, businesses can overcome the challenges presented by the pandemic and achieve their goals.



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