Building an Offer People Can’t Ignore

Maya
3 days ago
3 min read

Why Great Products Aren’t Enough and How Smart Businesses Combine Value, Ease, and Urgency

Let’s be honest: most offers out there are forgettable. You scroll past them. You yawn at them. And your customers do too.

But when you see one of those “shut up and take my money” offers? You know it. There’s an art to crafting that level of appeal—one that blends real value, frictionless execution, and a reason to act now. In short, you’re not just selling a product. You’re selling a moment.

In this guide, we break down what makes an offer truly compelling and how entrepreneurs can build something customers not only want—but feel silly walking away from.

Start With Real Value

Your offer starts with the product—but it lives or dies on perceived value.

Perceived value is not about what it costs to make your product. It’s about what your customer believes it’s worth in solving their problem.

A smart way to increase perceived value is to bundle complementary products or services. For instance, when Harry’s razors launched, they didn’t just sell blades—they included an ergonomic handle, shaving cream, and a sleek travel cover. It felt like a complete experience.

A key formula Hormozi offers is:

“Value = (Dream Outcome × Perceived Likelihood of Achievement) / Time Delay × Effort and Sacrifice”

In essence, increase the reward and ease of results, and reduce how long and hard it takes to get them.

According to McKinsey, companies that focus on delivering exceptional customer experience across the full offer lifecycle grow revenues by 4–8% above their market.

Remove Friction

A compelling offer doesn’t ask customers to jump through hoops. It makes buying feel like gliding, not grinding.

Friction in offers usually falls into three buckets:

Cognitive overload (too many choices or complex pricing)
Action fatigue (long checkout, unclear next steps)
Risk aversion (what if I hate it?)

Smart brands reduce all three.

Think of companies like Warby Parker and Casper—they simplified the shopping process and added generous return policies. When customers feel safe trying something new, they act faster.

💡 For more on reducing buyer hesitation, read this guide on building low-friction onboarding experiences.

74% of consumers are more likely to purchase from brands that offer simple experiences, according to a study by Siegel+Gale.

Add a Reason to Act Now

Scarcity and urgency get a bad rap, often because of sleazy tactics. But when used ethically, they’re just psychology. Your buyer needs a nudge.

Here are a few urgency drivers that don’t feel cheap:

Limited-time bonuses
Early adopter access
First-come, first-served pricing
Inventory countdowns (authentic only!)

Amazon is a master of this. “Only 3 left in stock” may be true or may be psychological judo—but it moves product.

Studies show that urgent language can increase conversions by up to 332% in some campaigns.

Build Trust Through Simplicity

A high-converting offer doesn’t need fluff. The more complex it sounds, the less likely someone is to buy. Your copy should sound like one smart friend explaining something cool to another.

Tools like Conversion.ai or Salesfully can help entrepreneurs write compelling, data-driven copy fast—and tailor offers based on real consumer behavior.

Above all, transparency builds trust. If your offer includes conditions, say them. If there’s a catch, don’t hide it. Authenticity will take you further than gimmicks.