Real Estate Prospecting Made Easy With Data That Actually Delivers

How to Use Salesfully to Find Buyers, Sellers, and Investors—Without Cold Calling a Zip Code Into Submission

Whether you’re a seasoned broker or just passed your licensing exam yesterday, one truth remains: you can’t sell what you can’t see—and more importantly, you can’t sell if no one’s listening.

In a time when the National Association of Realtors reports that 92% of home buyers begin their search online, agents need smarter tools—not just more hustle. That’s where targeted prospecting with real estate data becomes the real MVP.

Let’s start with the obvious:

Door-knocking still works… but good luck finding a seller at home. And while mailers can help, sending postcards to every single house on the block is like casting a net into a swimming pool. What you need is refined targeting—driven by high-quality data.

That’s where platforms like Salesfully step in.

Using Data to Find Your People (Buyers, Sellers, and Investors)

With the right data, you can zero in on:

• Absentee owners who are likely to sell or rent

• Households with children who may be upsizing

• Seniors who may be preparing to downsize

• Renters in high-rent zones who may be ready to buy

• Investors seeking off-market properties

Instead of running scattershot campaigns, agents can now build outreach lists using real filters: zip code, property type, last sale date, and even household income. Salesfully’s lead filtering tools let agents target niche segments that actually match their business goals.

A study by the Keller Center for Research found that personalization in real estate marketing increases lead conversion by as much as 38%. That kind of lift isn’t coming from door hangers.

Real World Example:

Let’s say you’re farming in Atlanta’s West End. You want to find absentee owners who haven’t sold in the last 5 years. With a few clicks on Salesfully, you can pull a list of those properties, complete with contact info, and plug them into your outreach workflow—whether that’s an email drip, SMS campaign, or a good old-fashioned phone call.

According to the U.S. Census Bureau, over 15 million U.S. homes are classified as vacant. Many are owned by investors or heirs—groups highly responsive to personalized contact from real estate professionals.

Tools That Make It EasierSalesfully provides:

• Custom property data lists

• Household demographics

• Behavioral targeting

• Phone and email append

• Automated CRM integration

That means you’re not just guessing—you’re working with real, up-to-date information that connects your outreach to actual seller or buyer intent.

Here’s a simplified breakdown of how an agent might filter a prospect list using Salesfully:

Filter Type	Example Value
Zip Code	30310 (Atlanta, GA)
Absentee Owner	Yes
Last Sale Date	Before Jan 2019
Property Type	Single-Family Detached
Estimated Property Value	$250k - $450k

Bottom Line:

In a competitive market, being proactive isn’t enough—you need to be precise. Prospecting tools like Salesfully give you the edge by letting you filter for homeowners and investors who are statistically more likely to take action.

You already know real estate is a numbers game. It’s just time we started playing it with better numbers.

Expert Insight:

“Agents who embrace data-driven prospecting see higher ROI and spend less time chasing cold leads,” says real estate strategist Tom Ferry. “Smart targeting is no longer optional.”