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How to Write Sales Copy That Actually Converts
- Support
- Jul 1
- 3 min read
Summary:
A Tactical Framework for Non-Writers Who Just Want More Clicks, Calls, and Conversions
Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?
Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.
Let’s be honest—writing sales copy isn’t just about sounding clever. It’s about making people do something. And yet, many small business owners, marketers, and solo founders spend hours writing newsletters, landing pages, or Instagram captions that fall flat.
If you’ve ever stared at a blinking cursor wondering, “Why does this sound so... meh?”, this guide is for you. The good news? You don’t need to be a “writer.” You just need a repeatable framework that helps you translate customer pain into action.
Let’s unpack a no-fluff, tactical approach to writing copy that drives results—complete with classic formulas, before/after examples, and practical tips to test your work.
Writing Headlines That Don’t Get Ignored
80% of readers never make it past the headline, according to Copyblogger. That stat should terrify you. It should also motivate you.
Strong headlines do one thing well: signal relevance. Not cleverness. Not puns. Relevance.
Here’s a quick cheat sheet:
Weak Headline | Better Alternative |
“Grow Your Business Today” | “Struggling to Find Clients? This Might Help” |
“Save Time with Automation” | “You’re Wasting 5 Hours a Week—Here’s the Fix” |
Want to test headline strength? Use the CoSchedule Headline Analyzer.
PAS and AIDA—The Two MVPs of Copywriting
There are two time-tested copywriting formulas worth memorizing. Yes, memorizing.
PAS: Problem – Agitate – Solve
Problem: Identify a real issue your audience faces.
Agitate: Rub salt in that wound.
Solve: Offer your solution.
Example:Still relying on spreadsheets to manage leads?You’re not just wasting time—you’re leaving money on the table.Our tool helps you track, follow up, and close more deals—without the chaos.
AIDA: Attention – Interest – Desire – Action
Attention: Hook with a bold statement.
Interest: Tease the benefit.
Desire: Show what life looks like with the solution.
Action: Tell them exactly what to do.
Writing CTAs That Sound Like a Real Person
A weak Call to Action (CTA) is like a waiter forgetting to ask, “Would you like dessert?”—a total missed opportunity.
Instead of generic CTAs like “Click Here” or “Submit,” try:
“Show Me How This Works”
“Yes, I Want Better Leads”
“Send Me the Checklist”
Always link the CTA to the benefit—not the action. For reference, check out Neil Patel’s CTA breakdown.
Copywriting Drills: From Meh to Money-Maker
Let’s fix some real copy. Try rewriting these examples using PAS or AIDA.
Before: “We provide cloud-based HR software for small businesses.”
After: “Still drowning in HR paperwork?
Our simple tool helps small teams onboard faster and stay compliant—without hiring more staff.”
Before: “Sign up for our newsletter.”
After: “Get weekly tips to grow your sales pipeline—no spam, ever.”
How to Test Copy Performance Without Guessing
You’re not done when the copy sounds good. You’re done when the copy works.
Try these quick tests:
Closing Thought
Writing great sales copy is not about having a “voice”—it’s about using the customer’s voice. Listen to their pain, mirror their language, and walk them step-by-step toward action.
As copywriting legend Eugene Schwartz put it:
“You cannot create desire for a product. You can only channel existing desires.”
Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?
Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.
Don't stop there! Create your free Salesfully account today and gain instant access to premium sales data and essential resources to fuel your startup journey.
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