With busy schedules and limited time, selling services to individuals can be a challenge. Here are some tips and strategies to help you sell your services to busy clients, and build successful relationships with them.
Selling services to busy individuals can be a daunting task. According to a study by McKinsey, the average professional spends nearly 28% of their workweek managing emails, and is bombarded with up to 120 emails per day.
With such limited time, it can be difficult to capture the attention of busy individuals and convince them of the value of your services.
Here are some tips and strategies to help you sell your services to busy clients and build successful relationships with them.
Highlight the benefits: Busy individuals are often focused on the bottom line, so it's important to highlight the benefits of your services and how they can help the client save time or money. Use statistics and case studies to demonstrate the value of your services and how they can help the client achieve their goals.
Be concise and clear: When reaching out to busy clients or prospects, it's important to be concise and clear in your message. Avoid using jargon or technical language that may confuse or overwhelm the client. Use bullet points or short paragraphs to break up the text and make it easier to read.
Offer flexible scheduling: Busy individuals may have limited availability, so offering flexible scheduling options can help to make your services more attractive. Offer evening or weekend appointments, or virtual meetings to accommodate the client's schedule.
Follow up regularly: With busy individuals, it's important to stay top of mind and follow up regularly. Use a CRM system or scheduling software to keep track of your interactions with the client, and send regular reminders or check-ins to stay in touch.
Provide excellent customer service: Finally, providing excellent customer service can go a long way in building successful relationships with busy clients. Respond promptly to emails or phone calls, and be willing to go above and beyond to meet their needs.
Here's an example call script that incorporates the points from the article:
Hi [Client's Name], my name is [Your Name] and I'm a health insurance agent. I wanted to reach out because I noticed that you may be in need of health insurance coverage.
As a busy individual, I understand that your time is valuable, so I'll be brief. Our health insurance options offer a range of benefits that can help you save time and money, including access to top healthcare providers and cost-saving options.
We offer flexible scheduling, so we can work around your busy schedule to find a time that works for you. I'd love to set up an in-person meeting to discuss your options in more detail and answer any questions you may have.
Would next Tuesday at 3pm work for you? Great, I'll go ahead and send you a calendar invite with all the details. I'm looking forward to meeting you and helping you find the right health insurance coverage for your needs.
Thank you for your time, and have a great day.
In conclusion, selling services to busy individuals requires a targeted approach and a focus on the benefits and value of your services. By highlighting the benefits, being concise and clear, offering flexible scheduling, following up regularly, and providing excellent customer service, you can build successful relationships with busy clients and help them achieve their goals. With the right approach, selling services to busy individuals can be a lucrative and rewarding business opportunity.