top of page

Reach out to small business owners like you: Advertising solutions for small business owners

Salesfully has over 30,000 users worldwide. We offer advertising solutions for small businesses. 

VC Spotlight Deep-Tech Capital and Global Opportunity

How founders can win funding by aligning technology narratives with global priorities


deep-tech investment

Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?

Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.






The Deep-Tech Surge


When Speciale Invest announced a USD 69 million commitment to deep-tech startups in artificial intelligence, space technology, climate innovation, and dual-use defense applications, it underscored a trend sweeping venture capital circles: the appetite for transformative technologies that reshape industries and bolster national capabilities.


Global venture capital investment in deep-tech reached $17 billion in 2024, according to PitchBook, marking a 12% year-over-year increase despite overall VC funding slowing. This counter-cyclical strength is a clear signal—investors are willing to back complex, capital-intensive innovations when they align with geopolitical and economic priorities.


ree

Crafting the Right Story for the Right Fund


While having breakthrough technology is essential, positioning your narrative to resonate with specialized investors is equally critical. As Bill Gates has pointed out, “Innovation without adoption is just invention.”


Deep-tech VCs want to see not just the technical breakthrough, but the path to real-world application—whether in energy grids, orbital launches, or national defense systems. Founders who can connect their R&D milestones to market inflection points and policy incentives stand a better chance of securing capital.



Aligning with Global Trends


Positioning isn’t just about product—it’s about timing. For example:


  • AI and climate: Governments are offering unprecedented funding for solutions tied to carbon reduction and sustainable energy.

  • Dual-use defense tech: With rising geopolitical tensions, demand for security-enhancing technologies that can be commercialized is increasing.

  • Space infrastructure: Satellite constellations and orbital services are becoming part of mainstream telecom and climate monitoring strategies.


According to McKinsey, 60% of deep-tech companies that secure funding in these sectors do so by demonstrating alignment with a current or emerging national priority.


AI startups funding

Understanding the Investor Persona


Specialized funds like Speciale are not looking for quick exits. They expect longer R&D cycles, regulatory complexity, and the need for multidisciplinary teams. Identifying these investor personas helps refine pitch materials:


  • Patience for long horizons (5–10 years before market maturity)

  • Technical expertise in-house (partners with PhDs in relevant fields)

  • Preference for co-investment with strategic corporates or government-linked funds


The Founder’s Playbook for Deep-Tech Funding


  1. Map your innovation to global policy — Show how your tech addresses recognized strategic gaps.

  2. Frame your technology in economic terms — Quantify market potential and job creation, not just technical specs.

  3. Prepare for rigorous due diligence — Deep-tech investors will evaluate team credentials, IP strength, and regulatory pathways.

  4. Leverage strategic partnerships — Align with defense contractors, national labs, or climate initiatives early.




Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?

Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.


Don't stop there! Create your free Salesfully account today and gain instant access to premium sales data and essential resources to fuel your startup journey.



1 Comment


🚀 Ever wondered about Cat5 Cable Speed?

📡 Cat5 = up to 100 Mbps⚡ Cat5e = up to 1 Gbps➡️ Same distance, better performance!

Cat5 may be outdated, but it can still handle everyday tasks. Curious about the details? 👉 https://enableit.com/cat5-cable-speed/

Like

Featured

Try Salesfully for free

bottom of page