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How to sell insurance independently: A Beginner's Guide to Insurance Sales

Begin your journey in the insurance industry with confidence! This comprehensive guide provides a clear introduction to the field, detailed explanations of various insurance types, and an easy-to-understand glossary of key terms and concepts.

How to sell insurance independently

Introduction to the Insurance Industry

The insurance industry plays a vital role in providing financial security and peace of mind to individuals and businesses. As a new insurance agent, you will be part of a sector that helps people manage risk and recover from unforeseen losses. The industry is broad and includes many types of insurance, each catering to specific needs and scenarios.


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Understanding Different Types of Insurance

1. Life Insurance

Life insurance is designed to provide financial support to the beneficiaries of the insured individual in the event of their death. There are two main types of life insurance:

  • Term Life Insurance: Provides coverage at a fixed rate of payments for a limited period, called a term. If the insured dies during the term, the death benefit will be paid to the beneficiaries.

  • Whole Life Insurance: Offers coverage for the insured's entire life, accumulating cash value over time that can be borrowed against or withdrawn.

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2. Health Insurance

Health insurance covers medical expenses incurred due to illnesses or injuries. It is crucial for managing high healthcare costs and provides various coverage options:

  • Individual Plans: Coverage for individuals or families, often purchased independently of employment.

  • Group Health Plans: Offered by employers, covering all eligible employees and often their dependents under a single policy.

3. Other Types of Insurance

While Life and Health insurance are critical for personal security, several other types of insurance are essential for comprehensive risk management:

  • Disability Insurance: Provides income in the event that a person is unable to work due to a disability.

  • Long-term Care Insurance: Covers the costs associated with long-term care services, which are not typically covered by regular health insurance.

Key Terminology and Concepts in Insurance

  • Premium: The amount the policyholder pays periodically to keep the insurance policy active.

  • Deductible: The amount a policyholder must pay out-of-pocket before the insurance company pays a claim.

  • Beneficiary: The person or entity designated to receive the death benefit from a life insurance policy.

  • Underwriting: The process by which insurers evaluate the risk of insuring a potential client.

  • Claim: A request made by the insured for insurer remittance of payment due to loss or occurrence covered under the policy.


Starting your career in insurance sales can be exciting and rewarding. By understanding the basics outlined in this guide, you are better prepared to serve your clients and build a successful career. Remember, your role is not just about selling policies but about providing security and support to your clients in their times of need.



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