As business leaders and entrepreneurs, it is super important that we not only maintain a vibrant collection of relevant sales tools but that we also access tools like CabinetM to keep track of our collection of software tools.
There are those of us who love, love doing things "the old fashion way." Some industries actually thrive on the idea that one product or the other was made using ancient techniques.
And while some of us may be able to attract more buyers for our custom jewelry by claiming and/or making them according to the way of our ancestors, the truth is in most lines of business, the avoidance of new tech may just cost you the entire operation - eventually.
Ok, that was a bit dramatic... but let me explain. As sales and marketing folk, it is in our best interests, and that of our teams and investors, that we stay up to date on all the latest tech our competitors might be able to access to get a leg up on us.
Our customers and overall productivity thrive when we use the latest software and hardware tools to churn out superior products and services. Companies today must keep track of all the various software tools we use within our organizations as well.
There are many reasons for business leaders to have a handle on the various tech being used by our teams.
For one, maintaining a robust sales stack will:
Boost productivity and uniformity throughout your entire organization by making say, vital customer information available to all sales reps.
Sales lead capturing and optimization tools such as Salesfully can help ensure that your sales teams have constant access to quality sales data at all times.
Help preserve security and optimize brand quality by ensuring that vital customer data is stored on servers and systems specifically approved by leadership.
And so on
What is a Sales Stack?
Simply put, the term Sales stack or Sales technology stack refers to the collection of sales tools and cloud-based software a giving sales and marketing team uses. As business leaders and entrepreneurs, it is super important that we not only maintain a vibrant collection of relevant sales tools but that we also access tools like CabinetM to keep track of our collection of software tools.
We are in the midst of a Digital Transformation revolution. Businesses are digitizing and using more and more technology to evolve internal processes and the customer experience. Think about how your TV viewing, shopping, food shopping, and traveling have changed over the last few years – that’s digital transformation.
Nowhere is digital transformation more evident than in the marketing department of any organization. Today, everything marketing does is enabled by technology. Every email that's sent, every ad that's created, and every sponsored social post are driven by one or more technology products. Companies are using 75-250 technology products at any given time to acquire, engage, and retain customers. The dependence on marketing technology has created the need for a platform to manage technology strategy, selection, implementation, performance, and spend - CabinetM is that platform. Learn more