What to Say When They Say ‘Send Me More Info'

Summary:

The ultimate stall tactic—answered. This article offers 3 proven responses that move the conversation forward, plus email templates to send after the call.

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It’s the go-to brush-off. “Send me more info.” Four simple words that stall thousands of sales conversations every day. For seasoned sales professionals, this phrase doesn’t just signal disinterest—it signals a fork in the road: follow up aimlessly or push forward with intent.

In a world where the average prospect receives over 120 emails per day, a vague “send me more info” is often the equivalent of a polite “no thanks.” But here's the twist—done right, this objection can be one of the strongest buying signals you get.

Why Prospects Say It

The request for more information can stem from several motivations:

• They’re genuinely interested but need internal approval

• They’re comparing vendors

• They’re overwhelmed and want to delay the decision

• They don’t yet trust you enough to commit to a next step

Rather than treating this as a door closing, top-performing reps treat it as a door cracked open.

Three Strategic Responses

Let’s break it down into three practical, real-world responses you can use immediately.

🗣️ Response number 1: Clarify Before You Comply

“Happy to send over more info—what specifically would be most helpful for your team right now?”

Why it works: This invites specificity and shifts the burden of clarity back to the buyer. If they can’t answer, it may reveal lack of seriousness. If they do answer, you get insight into their priorities.

🗣️ Response number 2: Suggest a Short Call

“Of course. I can send over a one-pager, or if you prefer, we could do a quick 10-minute call so I can tailor the info to what actually matters to you. What’s best for you?”

Why it works: This repositions you as a consultative partner, not a brochure pusher.

🗣️ Response number 3: Attach and Advance

“No problem—I’ve attached a quick summary here. Would Thursday at 11 work to circle back and see if it answered the right questions?”

Why it works: You deliver what they asked for while setting a clear expectation for follow-up.

Templates for After the Call

Here are two email templates to send after a “send me more info” call.

Template A: For the Value Seeker

Subject: Info you requested + quick next step

Hi [First Name],As requested, I’ve attached a quick summary of our solution and how we typically help [industry] teams like yours.

Let me know if you have any initial questions—also happy to hop on a quick call to clarify anything. Would Thursday at 11am work?

Best,

[Your Name]

📧 Template B: For the Ghosting Prospect

Subject: Following up on our convo

Hi [First Name],Hope you had a chance to review the info I sent over. Not sure if timing is still right, but I’m happy to reconnect or send a shorter version if that’s easier.

Let me know what feels helpful from your side.

Best,

[Your Name]

Common Buyer Objections and What They Usually Mean

Objection	Possible Buyer Intention
"Send me more info"	Needs more trust / delaying
"Not the right time"	Budgeting concern / status quo bias
"Already working with X"	Defensive loyalty
"Let me think about it"	Needs internal validation

Rather than fearing the “send me more info” objection, treat it as an invitation to step up. With the right approach, this soft pushback becomes a real opportunity to demonstrate value, qualify intent, and keep your sales process in motion.

Remember: Indifference isn’t the enemy—ambiguity is. Cut through it.

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Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.

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