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The “One Dashboard” Era: What LinkedIn’s Premium All-in-One Gets Right (and Where It Falls Short)
- Frank Dappah
- 11 hours ago
- 5 min read
A practical checklist for choosing tools without building a Franken-stack
Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?
Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.
If you’ve ever run a small business on a Monday morning, you know the feeling: your calendar is booking meetings like it’s being paid per appointment, your inbox is breeding overnight, and your “simple” to-do list now has subfolders.
So it makes perfect sense that LinkedIn just launched Premium All-in-One, a bundled subscription built for founders and small teams who are doing sales, marketing, and hiring… at the same time.
The pitch is clean:
one dashboard
recommended next actions
AI help for outreach
credits to boost posts and promote jobs
prospecting tools to find new clients
And according to LinkedIn’s early data, it’s working: they’ve cited up to a 60% increase in reply rates from prospect suggestions and visibility jumps like +57% followers and +40% profile views.
The problem is, tools don’t fail because they’re “bad.” Tools fail because people buy them like vitamins and then expect them to act like a personal trainer.
So let’s talk about how to evaluate an “all-in-one” tool the smart way, then build a lead generation and nurturing system that doesn’t collapse the moment an algorithm gets moody.
What LinkedIn Premium All-in-One actually is (in plain language)
LinkedIn says Premium All-in-One is designed for founders, solopreneurs, and small teams juggling multiple roles, with a centralized dashboard that combines sales, marketing, and hiring activity plus “recommended actions.”
Common features include:
Daily prospect suggestions and unlimited search with advanced filters for finding potential clients
InMail credits and an AI writing assistant for outreach
Boost credits to promote posts to a target audience
Job promotion credits for hiring when needed
It’s rolling out gradually (not everyone sees it yet)
Pricing has been reported at about $99/month (or $99.99/month) depending on the outlet, with trial credits and ongoing monthly credits for boosts and job promotions.
What it gets right (and why small businesses will love it)
1) It reduces “tool-switching taxes”
Most small teams aren’t short on ambition. They’re short on time. A central hub that tells you what to do next is valuable when your day is a pinball machine.
2) It bakes prospecting into the workflow
If your lead gen depends on “I’ll prospect when I have time,” you already know how that story ends (it ends with: “Why is pipeline empty?”). LinkedIn’s daily suggestions try to make prospecting automatic.
3) It pushes brand building as a growth lever
LinkedIn cites that 74% of small business leaders say brand building is critical. The plan leans into this with post boosting and follow-growth features.
Where it can fall short (the stuff nobody puts on the product page)
1) Platform dependence
If your entire funnel is “LinkedIn or nothing,” you’re renting your pipeline. The moment your reach drops, your leads drop, and you start whispering “lead gen” into the void.
2) You still need a real nurture engine
Getting company leads is step one. Converting them requires follow-up, sequencing, and consistency. Tools can help you send messages; they can’t fix a fuzzy offer or a weak follow-up habit.
3) It doesn’t replace direct marketing
This matters especially if you sell to local markets, niche B2B, or decision-makers who aren’t living on LinkedIn 24/7.
That’s why the best approach is “LinkedIn plus direct channels,” not “LinkedIn as the whole universe.”
The smarter way to choose “all-in-one” tools: a 7-step checklist
Use this before you buy anything, including Premium All-in-One.
Step 1: Define your ICP in one sentence
Not a paragraph. One sentence.Example: “We help small law firms in North Carolina generate new consultations using direct mail and lead nurturing.”
If you can’t say it simply, your tool stack will always feel complicated.
Step 2: Decide where leads should come from (3 sources max)
Pick three sources for your lead generation system, such as:
LinkedIn prospecting (great for targeted outreach)
Direct mail (great for attention and local targeting)
Paid placements (great for scaling what works)
This is how you stop shopping for tools and start building a pipeline.
Step 3: Map your workflow end-to-end
Your workflow is your actual product.
A simple model:
discover prospects
capture interest
follow up
nurture
book call
close
retain and upsell
If a tool doesn’t make at least one step dramatically easier, don’t buy it.
Step 4: Ask the data ownership question
Where will your list live?
If you can export your contacts, segment them, and reuse them, you own your system.
If you can’t, you’re basically building a house on someone else’s land.
Step 5: Pilot for 14 days with a single measurable goal
Not “let’s see how it feels.”
Pick one:
“Book 10 qualified calls”
“Generate 30 reply conversations”
“Add 100 new contacts to our nurture list”
Step 6: Measure what matters (not what’s loud)
Useful metrics:
reply rate
booked calls
cost per booked call
time-to-first-response
follow-up completion rate
Step 7: Build a fallback channel
If LinkedIn vanished tomorrow, how would you generate leads for business next week?
If the answer is “I’d panic,” you need direct marketing and list-building immediately.
The direct marketing add-on: the “Postcard to Pipeline” system
If you want a simple, repeatable plan that doesn’t rely on one platform:
1) Build (or refine) your list the right way
A lot of people search for things like “mailing lists for marketing,” “business mailing lists,” “targeted email lists,” and “email list providers” because they want speed. The temptation is to buy lists and blast them.
Better move: build or source leads ethically, segment aggressively, and nurture patiently.
2) Run direct mail as an attention trigger
Direct mail works because it’s physical and interruptive (in a good way). A postcard with:
one clear offer
one clear CTA
one trackable link/QR
one follow-up plan
…can outperform a dozen “hope-and-pray” social posts.
3) Nurture like a professional, not a random person with a keyboard
Most people don’t need more leads. They need a better follow-up routine.
A basic nurture sequence:
Day 1: “Thanks + quick value”
Day 3: “Common mistake + fix”
Day 7: “Example/case”
Day 14: “Offer + deadline”
Weekly: short insight + CTA
That’s how “lead gen tools” become “leads in sales.”
Quick comparison: LinkedIn bundle vs piecing it together
Here’s a simple mental model:
Option | Best for | Watch-outs |
LinkedIn Premium All-in-One (~$99/mo reported) | founders living on LinkedIn who need sales + marketing + hiring in one place | channel dependence, still need nurture + off-platform list building (Entrepreneur) |
Sales Navigator Core ($119.99/mo listed) | sales-focused prospecting with deeper sales tooling | more “sales only,” not a full all-in-one (LinkedIn) |
Bottom line
LinkedIn Premium All-in-One is a smart product move because it acknowledges the truth: small business owners are wearing too many hats, and context switching is expensive.
But the winning strategy isn’t “find the perfect tool.”
It’s this:
pick your channels (including direct marketing)
build a repeatable lead gen and nurture system
use tools to support the system, not replace it
That’s how you go from “lead generation companies and tools” searches… to a pipeline that quietly shows up every week like rent.
Just launched your new business and need resources to ace direct marketing at lower costs with higher ROI?
Check out Salesfully’s course, Mastering Sales Fundamentals for Long-Term Success, designed to help you attract new customers efficiently and affordably.
Don't stop there! Create your free Salesfully account today and gain instant access to premium sales data and essential resources to fuel your startup journey.
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