Most telesales businesses stop too early. They generate leads for somebody else, or they take calls for somebody else, but they do not control enough of the journey to become truly strategic. Red Ventures built a different model. In a public letter, co-founder and CEO Ric Elias described the company’s original business as full-funnel customer acquisition : it creates websites designed to get customers to call, makes sure those sites rank near the top of search results, and th

The old startup myth was that a great founder needed vision, speed, and enough charisma to bend a market toward them. Harvey’s rise suggests the new version is more exacting: leaders now have to understand a profession deeply enough to redesign its workflows, raise capital at industrial scale, and stay close enough to customers that the product feels embedded rather than merely sold. Harvey, the legal AI startup co-founded by Winston Weinberg and Gabriel Pereyra, raised $200

The newest lesson from the weight-loss drug wars is not just that pharmaceutical companies are spending heavily. It is that direct marketing is becoming a full-funnel business, where TV spots, social campaigns, cash-pay offers, telehealth partnerships, and regulatory risk now travel as a pack. Novo Nordisk spent about $487 million on U.S. advertising for Wegovy and Ozempic in the first nine months of 2025, according to MediaRadar data reported by Reuters. Eli Lilly spent abou

SpaceX is reportedly preparing to file IPO paperwork as soon as this week, and the numbers being discussed are so large they barely sound like listing math anymore. Advisers expect the company could try to raise more than $75 billion, which would put the deal in the conversation for one of the biggest public offerings ever. That headline matters for more than bragging rights. SpaceX is not a hot app with a lucky growth chart. Reuters says it is the largest private space compa

A useful thread running through Salesforce’s customer-relationships coverage is that customer growth no longer belongs to the team with the most campaigns. It belongs to the company that makes customers feel understood across the whole journey. Salesforce’s own framing of “customer-driven relationships” is that businesses build long-term satisfaction and loyalty by engaging customers on their terms, across service, sales, and commerce, instead of treating marketing like a one

Marketing has changed a lot in recent years. One of the biggest shifts is the rise of conversational AI. This technology is reshaping how businesses connect with customers. It makes interactions faster, more personal, and more effective. I want to share how conversational AI is changing marketing and why it matters for startups and small businesses. What Is Conversational AI and Why It Matters Conversational AI refers to software that can understand, process, and respond to h