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Hitting the Mark: Tools to Boost Leads in the Consideration Stage

Empower your startup's lead-generation strategies with top-notch tools

Lead Generation

Hey fellow startup founders and small business owners! When you're on the entrepreneurial roller coaster, lead generation is like that thrilling ascent before the big drop. And in the context of the buyer’s journey, the Consideration Stage is where the real magic happens.

Ideal Customer Profile

1. Customer Relationship Management (CRM) Software

Let's kick off with CRM software - a tool every startup should have in its arsenal. Remember, our buddy Jeff Bezos from Amazon? He said, "The most important single thing is to focus obsessively on the customer." And CRM software lets you do just that! It allows you to track customer interactions and data, providing you with insights to tailor your approach to the unique needs of your leads. Salesforce is a popular choice, but there's a whole universe of CRM options out there.


2. Email Marketing

Next up is email marketing. Yes, it's like that old friend who never lets you down. With an average ROI of $42 for every $1 spent (according to Litmus), it’s a pretty solid investment. Tools like Mailchimp make it simple to create engaging, personalized campaigns that nurture leads in the Consideration Stage.


3. Social Media

Let's not forget about social media, folks. It’s like having a coffee chat with your leads – casual, engaging, and insightful. Social media platforms are a powerful way to share valuable content, engage with your audience, and direct traffic to your website. Tools like Hootsuite or Buffer can help manage multiple accounts and schedule posts.


4. Content Marketing

Content marketing is the equivalent of the helpful store assistant. It’s there to provide answers and build trust. Whether it's blog posts, infographics, videos, or podcasts, great content can position your brand as a thought leader in the industry. Tools like HubSpot’s Content Marketing Software can help you streamline your content creation process.


5. Search Engine Optimization (SEO)

Now, SEO. It's like the road signs that guide your leads to your website. By optimizing your content with relevant keywords, you increase your visibility on search engines. Moz and SEMrush are great tools for this.


6. Webinars

Our pal, Elon Musk, once said, "People work better when they know what the goal is and why." Webinars work on a similar principle. They educate your leads about the benefits of your product or service, nudging them towards the decision stage. Tools like Zoom or GoToWebinar can make hosting webinars a breeze.


7. Analytics

Last but definitely not least, analytics. If your startup journey is a treasure hunt, analytics is your trusty map. It helps you understand your leads’ behavior and preferences, allowing you to refine your strategies. Google Analytics is a classic go-to here.


So there you have it, folks! Seven powerful tools to supercharge your lead generation in the Consideration Stage. It might seem overwhelming at first, but remember – every giant leap starts with a small step. Let's get out there and make some waves in the entrepreneurial ocean!

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